Apple designs and builds the Mac, iPad, and iPhone, along with Apple Business Manager and enterprise support programs used to deploy and manage those devices at work.
Apple designs and builds computing hardware for both personal and business use, headquartered at One Apple Park Way in Cupertino, California. Its business-relevant lineup covers the Mac family (MacBook Air, MacBook Pro, iMac, Mac mini, and Mac Studio), iPad, and iPhone, all running on Apple-designed silicon.
For IT teams and MSPs, Apple provides Apple Business Manager, a web portal for buying, assigning, and zero-touch deploying devices and apps, plus mobile device management (MDM) enrollment. Support and coverage are handled through AppleCare and AppleCare for Enterprise, and the Apple Partner Network supports purchasing, deployment, and ongoing management.
Tim Cook serves as chief executive officer. Apple positions its business devices around a lower total cost of ownership over a multi-year lifecycle and includes migration tools and onboarding resources for organizations moving from Windows PCs to Mac.
MSPs and internal IT teams use Apple for MacBook Air & MacBook Pro, iMac, Mac mini & Mac Studio, iPad & iPad Pro.
Best for: businesses buying laptops, servers, and endpoint hardware at scale.
Apple pricing depends on your organization's size, the modules you enable, and your contract term. Tools in this category are usually licensed by subscription, billed per device, and scale with the users, endpoints, or sites you cover.
Public rate cards are not always available, and many vendors set final pricing through a quote or their MSP and reseller channel. To get an accurate Apple price for your environment, request a quote from Apple directly, or ask a managed IT provider that supports Apple to bundle licensing, deployment, and management into one predictable monthly cost.
The most common alternatives to Apple are other Devices & Hardware vendors. Compare Apple with:
Apple is a technology company that designs and builds computing hardware, including the Mac, iPad, and iPhone, together with business deployment and support programs such as Apple Business Manager and AppleCare for Enterprise. It is headquartered in Cupertino, California.
Apple is headquartered at One Apple Park Way in Cupertino, California, USA.
For business, Apple offers Mac laptops and desktops, iPad, and iPhone, plus Apple Business Manager for procurement and zero-touch deployment, MDM enrollment, and AppleCare for Enterprise support. The Apple Partner Network supports purchasing, deployment, and IT management.
Tim Cook is the chief executive officer of Apple.